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I'm just a girl in the world.. that kind of likes to write. Mom of 2 teen girls & work as Talent Attraction & Marketing professional. Oh, & I'm addicted to my phone, Social Media, HR/Talent Marketing & Caffeine... you can learn more about me at www.linkedin.com/in/theonecrystal

Unemployed? Be Your Own Recruiter

Yesterday, I had the privilege to be part of a Speaking Panel at a Career Summit hosted by Judy Reynolds, Search4UInc, and Career Search Network.  This was essentially an Open Discussion Panel of 5 Industry Experts where job seekers could ask questions/get advice on putting their best foot forward in all aspects of their career search.  We talked about networking, interviewing, resumes, dress, etc….  It was good; somewhat different from the normal audience I’m speaking to; largely because a decent percentage of the attendees were not currently employed.

I’ve been in Talent Marketing/Acquisition (1) for years now and while this may not be the most popular statement on the planet; I’ve seen it hold true over and over again:  If you are unemployed, you need to be your own “lead recruiter” because you’re going to get more attention than if you leave your active job search to most agency recruiters.  While there are several potential factors; the primary reasons are likely that your job search is active (2) & many Employers still find it more palatable to pay search fees to recruiters for passive, employed candidates.   This does not meant that a search firm won’t spend any time with you; but with the average unemployed person’s job search extending to nearly 9 months? You simply can not leave your job search to a recruiter alone.   YOU need to be the C.E.O. of your own job search.  YOU Need To Be Your Own Great Recruiter.  But most unemployed professionals that I speak with – including those I spoke with Saturday – don’t really know what that means.

Great Recruiters are marketeers.  They market you to their Clients and potential Employers – you need to do the same thing.  Self-Marketing comes more naturally for some than others; but if you’re not ‘good’ w/ it, that’s okay.  You now have the time to improve!   We’re going to explore each of these steps in-depth during this Eight-Part “Be Your Own Recruiter” series; but here are the process steps that recruiters follow when marketing a new candidate:

1.  Create a  ”Personal Value Proposition” (PVP) & Marketing Strategy: What about your skills, personality, education, connections, and work experience brings value to potential employers?  Use this when creating your document marketing materials, social media strategy/platform, and scripts.  I can practically hear someone saying, “My What???”  Your:

  • Document Marketing Materials:  Cover Letter Resume – Word Doc (97-2003), PDF, Blog Version, & Infographic if you use it
  • Online & Print Portfolio, if applicable (on website, FB, SlideDeck or SlideShare)
  • Social Media Network Profiles:  LinkedIn, Facebook, Twitter, Etc…
  • Blog:  I recommend WordPress or Blogspot for blogging.  For Vlogging, YouTube.

2.  Create a list of all of the Potential Employers that you want to target/market yourself to.  Make sure to keep in mind whether or not your PVP fits in with their “DIG” – Discipline (Job Function), Industry, Geography.   The better the fit, the greater the odds for marketing success later on in the process.  You may be a great candidate; but if they need a Pharmaceutical Salesperson in Des Moines and you’re a Construction Purchasing Analyst in Philadelphia?  Might make your PVP a hard sell – your “DIG”s don’t match.

3.  Research those Companies:  Company contact information, current news, points of common connections through Current/Former employees, (3) current openings, and the names of current Departmental Management & their HR Recruiting Department.

4.  Make a “Talent Marketing Plan:”  This is where you put all the information you’ve just put together into one executable plan.  Personally, I like excel.

5.  Time to Connect!  Know going in that you are likely going to need to use multiple platforms to reach those you’re wanting to connect with; and there’s a good chance you will need to call more than once.  Personally, I recommend calling, then following up with an email that same day.  If you haven’t already reached out to them on LinkedIn; that’s a good idea, too!  Messages (written or verbal) should be concise, upbeat – and COMPELLING.  More on this later; but remember to include a call to action & keep it short!  Give them a reason to call you back.

6.  Presentation: What you say when you connect counts.  Think of every conversation you have as an informal interview; because it basically is.  Think about their needs first.  What makes a value statementvaluable is that it solves a business issue for the person you’re talking to.

7.  Follow-Up: Do what you say you’re going to do, when you’re going to do it… whether that’s sending information, checking something out, calling back, or sending an email.

8.  Work Your Plan:  keep at it until it’s done.  You’ll find that each conversation will bring you new connections, referrals to other positions, and should bring you closer from moving from the unemployment line back into the workforce.

Part 2: Creating Your Personal Value Proposition 

(1) read: Recruiting ;)

(2) A Recruiter’s going to devote more time to passive job search candidates because they perceived increase in loyalty over someone who is actively looking for a new job – and might not be willing to wait for the recruiter to contact a company before applying directly or working w/ other recruiters.

(3) LinkedIn is a GREAT place to start this

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4 Comments on “Unemployed? Be Your Own Recruiter”

  1. Tammy Sais 10/12/2011 at 10:09 am #

    Great info…

  2. minglemediatvnetwork 10/12/2011 at 3:44 pm #

    Awesome tips!!

  3. bad breakup 10/16/2011 at 5:49 pm #

    Youre so cool! I dont suppose Ive learn something like this before. So nice to search out somebody with some original ideas on this subject. realy thank you for beginning this up. this web site is something that is needed on the internet, someone with just a little originality. helpful job for bringing one thing new to the web!

Trackbacks/Pingbacks

  1. Be Your Own Recruiter pt 2: Creating Your Personal Value Proposition « TheOneCrystal.com - 10/08/2011

    […] 2 of 8 in the “Unemployed? Be Your Own Recruiter” Series […]

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